Hello, UK Beauty Lovers!

Tired of missing out on the hottest beauty products and brands from the USA? We felt the same!

Floof was born out of pure frustration—the constant struggle of trying to get our hands on the most exclusive skincare, trending makeup, and bodycare brands only available across the Atlantic. We know the pain of high forwarding fees, the confusing customs process, and the disappointment of realising a favourite US product doesn't ship directly to the UK.

Founded in 2025, our mission became simple: to bridge the Atlantic and bring the best of American beauty directly to your UK doorstep. We personally source and curate a collection of must-have skincare, makeup, bodycare, and more handling all the complex logistics, shipping, and customs processes so you don't have to worry about anything but enjoying your new haul.

Shop the US trends, delivered to the UK. Your beauty wishlist just got a lot shorter! 🇺🇲

✈️ Directly from the USA

🇬🇧 Fast & Hassle-Free UK Shipping

Got any questions? Visit our contact us page.

Much Love,

Floof Team 🩷